Outcomes & Future Directions:
Overall
Teaching
Advertising
Advertising CampaignTwo graduate student interns from the Department of Communication at NIU developed a series of advertisements on women's achievements in mathematics, and their ads were published once a week, usually on Mondays, the highest circulation day for the campus paper. Poster sized versions of the ads were also hung in places most frequently used by mathematics students. The portal to the College of Liberal Arts and Sciences web page ran different ads daily for several months in 2002. Information for the initial ads came from university enrollment and grade data; later ads included information collected during the grant period. For instance, the first ad stated that of the students who completed Calculus I between 1995 and 1999, 15.5% of the males earned an A, while 20.1% of the females earned an A. All of the ads contained the tag, "Women Succeed in Math." See Advertising Campaign Results Advertisements
|
NIU
Math Department *
NIU Women's Studies Program *
NIU Home Page
NSF Home
Page *
Alvirne's Calculus Problems * Math
Forum
Women
and Mathematics Information Server
Association
of Women in Mathematics * Caucus
for Women in Statistics
**A project to increase women's participation and retention in mathematics at
Northern Illinois University (NIU) by improving the climate and, more generally,
reversing the negative value traditionally placed upon mathematics achievement for women.** Questions or comments? Send us an email.